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Build Your School Marketing Around School Parents Persona and NOT YOURS

Get into the Minds of Your Current and Prospective Parents

How We Can Help Schools

Gain A Competitive Advantage

 Your school needs to have some special angle – some compelling value proposition – to stand out and prove to prospective parents that your school  is the right one. That’s where your competitive edge comes in.

 

Invest in Deeper Parent Relationships !!

Identify Design and Implementation Gap

 To facilitate the design of more sustainable business models, a range of new tools and techniques have been developed 

Schools need to be more innovative and apply new technology

Grow Market Share 

 

  1. Stay relevant through innovation. …
  2. Respond to Parents — fast. …
  3. Use Parents’ ideas. …
  4. Snap up competitors. …
  5. Be more flexible.

Optimise Channels

How does your school leverages data to manage and improve the channel to enhance parents experiences, increase interactions, and drive an increase in incremental conversions. 

Explore New Products

 In today’s school business, sustaining growth and profitability is never a guarantee. 

Find out  ways to identify market opportunities for school  business growth 

Enhance Go-To-Market Strategies

 How does your business connect with its parents? 

How do you deliver your unique value to your parents? How do you go from the initial connection with a potential parents to the fulfillment of your schools promise? 

As A School Digital Transformation Partner We Equip You With

Drawing from findings from a variety of customized teachers and parents surveys

Schools can benefit from end-user research practices , which will then enable IT and business decision makers to  make inform decision

Helping Schools Deliver a Rich Experience to Parents

Our thought-leadership content and insights will engage your target audience and provide parents with all the information they need to make an informed  decision. 

Our approach is to help you develop strategic, integrated marketing campaigns that address the needs of technology buyers and influencers at each stage of their journey

 — Explore, Evaluate, Purchase, Expand, Renew, Advocate.

CUSTOMER BUYING JOURNEY

Parents need different content at each stage of their journey. 

By making sure you have content that will help parents at each stage of the journey, you are ‘covering your bases.’ 

New customers are good, but current customers can be good prospects for expanded services and engagement.

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