Build Your School Marketing Around School Parents Persona and NOT YOURS
Get into the Minds of Your Current and Prospective Parents
How We Can Help Schools
Gain A Competitive Advantage
Your school needs to have some special angle – some compelling value proposition – to stand out and prove to prospective parents that your school is the right one. That’s where your competitive edge comes in.
Invest in Deeper Parent Relationships !!
Identify Design and Implementation Gap
To facilitate the design of more sustainable business models, a range of new tools and techniques have been developed
Schools need to be more innovative and apply new technology
Grow Market Share
- Stay relevant through innovation. …
- Respond to Parents — fast. …
- Use Parents’ ideas. …
- Snap up competitors. …
- Be more flexible.
How does your school leverages data to manage and improve the channel to enhance parents experiences, increase interactions, and drive an increase in incremental conversions.
Explore New Products
In today’s school business, sustaining growth and profitability is never a guarantee.
Find out ways to identify market opportunities for school business growth
Enhance Go-To-Market Strategies
How does your business connect with its parents?
How do you deliver your unique value to your parents? How do you go from the initial connection with a potential parents to the fulfillment of your schools promise?
As A School Digital Transformation Partner We Equip You With
Drawing from findings from a variety of customized teachers and parents surveys
Schools can benefit from end-user research practices , which will then enable IT and business decision makers to make inform decision
Helping Schools Deliver a Rich Experience to Parents
Our thought-leadership content and insights will engage your target audience and provide parents with all the information they need to make an informed decision.
Our approach is to help you develop strategic, integrated marketing campaigns that address the needs of technology buyers and influencers at each stage of their journey
— Explore, Evaluate, Purchase, Expand, Renew, Advocate.
CUSTOMER BUYING JOURNEY
Parents need different content at each stage of their journey.
By making sure you have content that will help parents at each stage of the journey, you are ‘covering your bases.’
New customers are good, but current customers can be good prospects for expanded services and engagement.